
photography by Marc Shandro
“After weeks of watching the roof leak I fixed it tonight by moving a single board” -Gary Snyder
One thing I’ve learned about working at a design and consulting firm is I’m never short of interesting projects to work on—whether we’re redesigning condiment packets, or designing a safer work flow for the operating room, or making electronic devices easier to interact with—I get the opportunity to work on a wide range of design projects.
So how can one consistently produce innovative and meaningful solutions to various and sometimes seemingly random design challenges? There’s definitely a process we use, and I’ve broken them down to 3 simple steps you can start using.


