A friend told me he started noticing sometime in the last 6 months how ads seemed to be following him around while he surfed the interwebs. I didn’t think much of it till I noticed the same thing. I then read this article about retargetting ads that follow you and suddenly things became clear. Yes, online ads are following you. Now you know.
Here’s what I’m talking about:
Say you go to a website that sells “lamps” because you know, you have this void in that corner of your bachelor pad that could use some more light. You go to a lamp website and do some window shopping. You get distracted because you get a text from your homie that Strasburg just got his 14th strikeout and you leave the page and check out ESPN. Low and behold there is a “lamp” ad in that familiar spot high and to the right. Continue reading »
I started doing something about a year ago that really has helped me. I started setting up Google Alerts for a bunch of things.
You can think of Google Alerts like a continuous search for a specific keyword (your choosing) and the results get sent to you automatically via email.
Google allows you to set up lots of these types of searches (up to 1,000) and it can be really useful. And if you’re worried about information overload, don’t worry because Google allows you to manage how many and how often these alerts get sent to you.
I also like Google Alerts because it’s a simple yet powerful tool that is free to use and doesn’t require that you have a gmail account. Continue reading »
There are those of us who are always about to live. We are waiting until things change, until there is more time, until we are less tired, until we get a promotion, until we settle down – until, until, until. It always seems as if there is some major event that must occur in our lives before we begin living.
- George Sheehan
How many opportunities come up in life to search for buried treasure? Not many, but your opportunity can begin at www.hideacase.com.
- From 1967-1991 Canadian Club hid 25 cases of whisky in remote locations around the world from the Great Barrier Reef of Australia to the North Pole and released clues, through a series of legendary ads as to where these cases were hidden for those daring enough to go looking
- People went out in droves searching for the cases and some were found in places like Venezuela, Mt. Kilimanjaro and Death Valley - there are still some waiting to be discovered
There are still 9 cases waiting to be discovered and clues can be found at www.hideacase.com. Nearly 40 years from its debut, Canadian Club is reviving the campaign with a digital twist for the 21st century. Instead of print ads, clues will come in the form of online challenges, games and clues where you will have to use your creativity, brain power and speed to collect points to move to the next round.
Details on how to enter the contest can be found when checking out HideACase.com.
