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	<title>Comments on: Gatorade Rebrands Itself with New Attitude</title>
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	<link>http://www.ploomy.com/2009/01/04/gatorade-rebrands-itself-with-new-attitude/</link>
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		<title>By: stergeron</title>
		<link>http://www.ploomy.com/2009/01/04/gatorade-rebrands-itself-with-new-attitude/comment-page-1/#comment-6236</link>
		<dc:creator>stergeron</dc:creator>
		<pubDate>Tue, 13 Jan 2009 16:29:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.ploomy.com/?p=1246#comment-6236</guid>
		<description>@Phil, I&#039;m not sure Gatorade had a choice.  Bottom line is that they were probably losing lots of market share so this makes sense.  There are no more sports stars of Jordan&#039;s caliber that can carry a brand like he did for Nike or Gatorade. As for Lil Wayne being garbage, I won&#039;t argue personal tastes, his record sales and awards speak for themselves.</description>
		<content:encoded><![CDATA[<p>@Phil, I&#8217;m not sure Gatorade had a choice.  Bottom line is that they were probably losing lots of market share so this makes sense.  There are no more sports stars of Jordan&#8217;s caliber that can carry a brand like he did for Nike or Gatorade. As for Lil Wayne being garbage, I won&#8217;t argue personal tastes, his record sales and awards speak for themselves.</p>
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		<title>By: Phil</title>
		<link>http://www.ploomy.com/2009/01/04/gatorade-rebrands-itself-with-new-attitude/comment-page-1/#comment-6227</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Tue, 13 Jan 2009 07:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.ploomy.com/?p=1246#comment-6227</guid>
		<description>Lil Wayne is garbage.  The saddest part of the re-branding of a classic is their stooping to such a low.  V-Water and 50, whatever, but Gatorade has been in it since the day.  Way to cater.</description>
		<content:encoded><![CDATA[<p>Lil Wayne is garbage.  The saddest part of the re-branding of a classic is their stooping to such a low.  V-Water and 50, whatever, but Gatorade has been in it since the day.  Way to cater.</p>
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		<title>By: Alano</title>
		<link>http://www.ploomy.com/2009/01/04/gatorade-rebrands-itself-with-new-attitude/comment-page-1/#comment-6190</link>
		<dc:creator>Alano</dc:creator>
		<pubDate>Sat, 10 Jan 2009 21:48:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.ploomy.com/?p=1246#comment-6190</guid>
		<description>Gatorade has saved me oh so many mornings after a night out.   Just like Ken I grew up on that stuff.  My preference personally out of all the &quot;favored waters&quot;.</description>
		<content:encoded><![CDATA[<p>Gatorade has saved me oh so many mornings after a night out.   Just like Ken I grew up on that stuff.  My preference personally out of all the &#8220;favored waters&#8221;.</p>
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		<title>By: c</title>
		<link>http://www.ploomy.com/2009/01/04/gatorade-rebrands-itself-with-new-attitude/comment-page-1/#comment-6115</link>
		<dc:creator>c</dc:creator>
		<pubDate>Tue, 06 Jan 2009 09:20:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.ploomy.com/?p=1246#comment-6115</guid>
		<description>oh. oh. oh. 

i can&#039;t believe the night-that-must-not-be-remembered is coming back after all these years in reference to a gatorade story.

the flavor was melon berry.

love the article.

and you&#039;re still my hero.

~ c</description>
		<content:encoded><![CDATA[<p>oh. oh. oh. </p>
<p>i can&#8217;t believe the night-that-must-not-be-remembered is coming back after all these years in reference to a gatorade story.</p>
<p>the flavor was melon berry.</p>
<p>love the article.</p>
<p>and you&#8217;re still my hero.</p>
<p>~ c</p>
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		<title>By: Darryl</title>
		<link>http://www.ploomy.com/2009/01/04/gatorade-rebrands-itself-with-new-attitude/comment-page-1/#comment-6109</link>
		<dc:creator>Darryl</dc:creator>
		<pubDate>Tue, 06 Jan 2009 02:13:25 +0000</pubDate>
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		<description>I love seeing that Be Like Mike commerical. Brought back memories.  Back when they used to have glass bottles and and their products were higher on the shelves.  I don&#039;t really care what anyone says, Gatorade will always be tops.</description>
		<content:encoded><![CDATA[<p>I love seeing that Be Like Mike commerical. Brought back memories.  Back when they used to have glass bottles and and their products were higher on the shelves.  I don&#8217;t really care what anyone says, Gatorade will always be tops.</p>
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